Jo and Steve started their healthcare business in 2001. For 2 years they worked with passion and frantic energy to grow the business. Like many business owners they found themselves getting busier and busier so they added 'staff'. The rollacoster ride of being a chiropractic business owner began. They had wonderful highs and awful lows.


As their business grew busier and expanded, they found themselves trapped in it, barely having time for anything else, wearing all the hats including client facing, leading the staff, dealing with staff issues, covering when staff went sick, organising pay, paying bills, marketing, generating sales, meeting with the accountants, keeping the clients and the staff happy, cleaning and quality control... it wasn't long before they started to lose who they were and why they wanted a business in the first place. 


By 2003, they were fed up, disilioned and close to burn out and said “we’re either going to make it big or we’re quitting the business.”


For two years, they studied the best practices from around the world in marketing, business management, customer service, leadership and team dynamics. They worked with some of the worlds best coaches and consultants. In 2005, they started applying their new strategies into their business. 


By 2009, Jo and Steve (and their team) had transformed everything. They had their WOW business, a place they loved.  They had a 7 figure revenue business and thousands of happy clients.  They recruited and trained their dream team. They were able to create amazing opportunities for themselves and their team. 

Ultimately, they had more time and freedom, less stress and more money (ethically). Life was no longer a struggle. Before long other business owners started to visit their business to see what they were doing and ultimately Blue Cow Global was born. 


Today, Jo and Steve speak all over the world about their award winning business model, about Blue Cow, about what Blue Cow means in the lives of those who want more for their life. They share their best practices in their seminars and their products. They have taught their strategies to hundreds of business owners, entrepreneuers and aspirational men and women all over the world. They are the authors of the books:

Blue Cow and The Field Of Dreams - Break Free From The Herd and Make Your Mark On the Universe

Blue Cow and The Million Dollar Message

Crack It! Five Steps to Creating your WOW Chiropractic Practice. 


Jo and Steve are passionate about helping entrepeneurs, business owners and aspirational folk create a dream life.