Shaa Wasmund MBE is a #1 bestselling author and a top UK entrepreneur who’s leading a business revolution by example. As the founder and driving force behind The Freedom Collective, SW Media Enterprises, Smarta, and The One Retreat, she’s helped literally hundreds of thousands of businesses, for which she was awarded an MBE for services to business and entrepreneurship in 2015. She is also the author of two bestselling books including the recently released Do Less, Get More and Stop Talking, Start Doing, which topped the WH Smith bestseller lists for an unprecedented 14 months.


Shaa draws her business and life lessons from her extremely varied career, which has included everything from promoting boxer Chris Eubanks while she was still at university to taking inventor James Dyson from working around his kitchen table to becoming a household name. She was also the founding director of the early travel site along with Sir Bob Geldof, a social networking site MyKindaPlace, which was later bought by BSkyB. She lives in London most of the time, but her heart belongs in Whitstable.